Does the bond market care about your soul? Yes. Research cited in Inspire Investing's white papers (referencing Oxford University studies) highlights a correlation between high ESG/Values scores and a **Lower Weighted Average Cost of Capital (WACC)**. Lenders and bondholders view ethical, well-governed firms as "lower risk" borrowers. This results in cheaper debt financing. Over time, this lower cost of capital compounds, allowing ethical firms to fund growth projects at a hurdle rate that competitors cannot match.
https://www.smithschool.ox.ac.uk/sites/default/files/2022-03/SSEE_Arabesque_Paper_16Sept14.pdfWe view "Character" as a credit enhancement. A company with high integrity is less likely to be sued, fined, or boycotted. Lenders recognize this and charge them less interest. This gives high-character firms a mathematical advantage: they can finance growth cheaper than their low-character rivals. We invest in this "Cost of Capital Advantage" because it is a structural moat that is hard to replicate.
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