Static ESG ratings are often outdated by the time they are published. FactSet analyzed the value of **"Dynamic Materiality"**—using AI to scrape millions of data points (news, blogs, NGO reports) for real-time sentiment signals. The backtest revealed a clear signal: companies with positive, improving real-time sentiment momentum (SASB-aligned) consistently generated Alpha over the benchmark. The market reacts to "Information Flow," not just annual reports. Real-time culture signals are a leading indicator of future price action.
https://www.factset.com/resource/white-paper/esg-insight-and-activity-signals-quant-performance-testsWe view culture as a live data stream, not a static score. Annual reports are autopsies; real-time sentiment is a pulse check. By monitoring the *momentum* of a company's reputation (employee reviews, news sentiment), we can detect shifts in operational health months before they show up in a quarterly earnings miss. We trade on the "Slope of Culture," not just the current state.
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